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Towards an understanding of the acceptance of S...
49,00 € *
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This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS marketing. Data was collected from a Dutch telecom company,of the 1039 customers approached by email, 150 responses (14,4% response rate) were gathered for analysis. Based on the theoretical framework managers can find a solid background about SMS marketing and its previous studies. Most importantly, marketing managers can find academic proof as to what factors are important in SMS marketing.

Anbieter: Dodax
Stand: 20.01.2020
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Towards an understanding of the acceptance of S...
50,40 € *
ggf. zzgl. Versand

This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS marketing. Data was collected from a Dutch telecom company,of the 1039 customers approached by email, 150 responses (14,4% response rate) were gathered for analysis. Based on the theoretical framework managers can find a solid background about SMS marketing and its previous studies. Most importantly, marketing managers can find academic proof as to what factors are important in SMS marketing.

Anbieter: Dodax AT
Stand: 20.01.2020
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Mobile Health Opportunities in New Zealand
56,50 € *
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The rapid adoption of mobile technology worldwide creates opportunities for using it in healthcare. The purpose of this book is to identify the barriers and opportunities of m-health in New Zealand. The practical part of the research used a qualitative research strategy, determined to be appropriate to obtaining a better understanding of any phenomena about which little is yet known. Interviews and questionnaires were used and the sample included a range of health planners and practitioners. The opportunities include monitoring, health alarms, patient engagement, community workers information integration, SMS reminders and alerts, working offsite, prescription feedback, and using mobile devices for electronic data capture. The barriers include legacy systems, disparate systems, lack of standards, lack of integration tools, lack of bandwidth, older health planners who are resistant to technology, ill population having the least uptake of technology, inability to share information with patients, development of mobile applications, infrastructure investment, telecommunication barriers, changed management, lack of technical capabilities, and cultural barriers.

Anbieter: Dodax AT
Stand: 20.01.2020
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Mobile Health Opportunities in New Zealand
54,90 € *
ggf. zzgl. Versand

The rapid adoption of mobile technology worldwide creates opportunities for using it in healthcare. The purpose of this book is to identify the barriers and opportunities of m-health in New Zealand. The practical part of the research used a qualitative research strategy, determined to be appropriate to obtaining a better understanding of any phenomena about which little is yet known. Interviews and questionnaires were used and the sample included a range of health planners and practitioners. The opportunities include monitoring, health alarms, patient engagement, community workers information integration, SMS reminders and alerts, working offsite, prescription feedback, and using mobile devices for electronic data capture. The barriers include legacy systems, disparate systems, lack of standards, lack of integration tools, lack of bandwidth, older health planners who are resistant to technology, ill population having the least uptake of technology, inability to share information with patients, development of mobile applications, infrastructure investment, telecommunication barriers, changed management, lack of technical capabilities, and cultural barriers.

Anbieter: Dodax
Stand: 20.01.2020
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Developing Cognitive Bots Using the IBM Watson ...
31,53 € *
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Cognitive Virtual Bots are taking the technology and user experience world by storm. This book provides clear guidance on how different cognitive platforms can be used to develop Cognitive Virtual Assistants that enable a conversation by using DialogFlow and advanced Natural Language Processing. You will start by understanding the technology landscape and various use cases that Cognitive Virtual Assistants can be used in. Early chapters will take you through the basics of Cognitive Virtual Assistants, before moving onto advanced concepts and hands on examples of using IBM Watson Assistant and its advanced configurations with Watson Discovery Services, Watson Knowledge Studio and Spellchecker Service. You'll then examine integrations that enrich the Cognitive Virtual Assistant by providing data around weather, locations, stock markets. The book concludes by providing a glimpse of what to expect in the future for Cognitive Virtual Assistants. What You'll LearnReview the fundamentals of Cognitive Virtual Assistants. Develop a Cognitive Virtual Assistant from scratch using IBM Watson platform. Integrate and enrich your Virtual Agent with other services such as weather, location and stocks. Instantly deliver your bot on major messaging channels such as Skype, SMS, and Webchat Train your Cognitive Virtual Agent on specific use cases. Who This Book Is For AI and machine learning engineers, cognitive solutions architects and developers would find the book extremely useful

Anbieter: Dodax
Stand: 20.01.2020
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Developing Cognitive Bots Using the IBM Watson ...
31,31 € *
ggf. zzgl. Versand

Cognitive Virtual Bots are taking the technology and user experience world by storm. This book provides clear guidance on how different cognitive platforms can be used to develop Cognitive Virtual Assistants that enable a conversation by using DialogFlow and advanced Natural Language Processing. You will start by understanding the technology landscape and various use cases that Cognitive Virtual Assistants can be used in. Early chapters will take you through the basics of Cognitive Virtual Assistants, before moving onto advanced concepts and hands on examples of using IBM Watson Assistant and its advanced configurations with Watson Discovery Services, Watson Knowledge Studio and Spellchecker Service. You'll then examine integrations that enrich the Cognitive Virtual Assistant by providing data around weather, locations, stock markets. The book concludes by providing a glimpse of what to expect in the future for Cognitive Virtual Assistants. What You'll LearnReview the fundamentals of Cognitive Virtual Assistants. Develop a Cognitive Virtual Assistant from scratch using IBM Watson platform. Integrate and enrich your Virtual Agent with other services such as weather, location and stocks. Instantly deliver your bot on major messaging channels such as Skype, SMS, and Webchat Train your Cognitive Virtual Agent on specific use cases. Who This Book Is For AI and machine learning engineers, cognitive solutions architects and developers would find the book extremely useful

Anbieter: Dodax AT
Stand: 20.01.2020
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Towards an understanding of the acceptance of S...
49,00 € *
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Towards an understanding of the acceptance of SMS marketing ab 49 € als Taschenbuch: This study provides insightful information for managers who are doing wanting to do and/or get to know about SMS marketing. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 20.01.2020
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The anthropological perspective of the world
60,50 € *
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What connection can there be between the Corps des Mines in France in the 1960s, the exhumation of the dead in Madagascar and sorcery in the Congo in the 1970s, mass distribution in France, urban riots on suburban estates, DIY in the United States in the 1990s, the rise of the Chinese middle class, uses of the SMS in Poland, shopping in Denmark, the economic crisis of 2008 and the emergence of competitive convergence in the 21st century between the West and Asia, starting from the year 2000, etc.? And yet all of these parts of the daily life of consumers, companies, administrations and citizens are linked by the invisible thread of globalisation. All of this gains a sense when we observe that a new global middle class of consumers is in the process of emerging and transforming the whole interplay of social forces which traverse all societies.This book presents an inductive method in action, as it has been put in practice in almost 50 years of qualitative investigations in fields, offices, trains, kitchens, bathrooms or living rooms, and in Europe, Asia, Africa, the United States and Brazil. The author promotes a new form of anthropology of modernity, showing that not everything in the life of society, the market, the family or the individual can be observed at the same time. The scale of observation needs to be changed in order to see things appear or disappear depending on the focal length chosen. Understanding the world requires mobile knowledge.

Anbieter: Dodax AT
Stand: 20.01.2020
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The anthropological perspective of the world
58,95 € *
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What connection can there be between the Corps des Mines in France in the 1960s, the exhumation of the dead in Madagascar and sorcery in the Congo in the 1970s, mass distribution in France, urban riots on suburban estates, DIY in the United States in the 1990s, the rise of the Chinese middle class, uses of the SMS in Poland, shopping in Denmark, the economic crisis of 2008 and the emergence of competitive convergence in the 21st century between the West and Asia, starting from the year 2000, etc.? And yet all of these parts of the daily life of consumers, companies, administrations and citizens are linked by the invisible thread of globalisation. All of this gains a sense when we observe that a new global middle class of consumers is in the process of emerging and transforming the whole interplay of social forces which traverse all societies.This book presents an inductive method in action, as it has been put in practice in almost 50 years of qualitative investigations in fields, offices, trains, kitchens, bathrooms or living rooms, and in Europe, Asia, Africa, the United States and Brazil. The author promotes a new form of anthropology of modernity, showing that not everything in the life of society, the market, the family or the individual can be observed at the same time. The scale of observation needs to be changed in order to see things appear or disappear depending on the focal length chosen. Understanding the world requires mobile knowledge.

Anbieter: Dodax
Stand: 20.01.2020
Zum Angebot