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Tamidela, Ravindra Reddy: Indian Consumers' Att...
93,90 € *
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Erscheinungsdatum: 04.06.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Indian Consumers' Attitude Towards SMS Advertising, Autor: Tamidela, Ravindra Reddy // Nittala, Rajya Lakshmi, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 364, Informationen: Paperback, Gewicht: 558 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 13.07.2020
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Indian Consumers' Attitude Towards SMS Advertising
93,90 € *
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Indian Consumers' Attitude Towards SMS Advertising ab 93.9 € als Taschenbuch: . Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 13.07.2020
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Towards an understanding of the acceptance of S...
49,00 € *
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Towards an understanding of the acceptance of SMS marketing ab 49 € als Taschenbuch: This study provides insightful information for managers who are doing wanting to do and/or get to know about SMS marketing. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 13.07.2020
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District VIII
8,18 € *
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Balthazar Kovacs, a detective on Budapest's murder squad, is on the trail of a dead man. Minutes ago, Kovacs received an anonymous SMS showing a body and an address: 26 Republic Square - the former Communist Party headquarters and once the most feared building in the country. But now, amid the ruins of the demolished building, Kovacs finds no dead body , just six members of the Gendarmerie - an elite police force reporting directly to the prime minister - and an invitation to hand over his phone and cease his investigation. Kovacs has taken his first step on a journey deep into Budapest's dark heart, towards a deadly intersection of the criminal underworld, the corridors of power and the ghosts of history. A journey that will force him to choose between the law and family loyalty.

Anbieter: buecher
Stand: 13.07.2020
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District VIII
8,18 € *
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Balthazar Kovacs, a detective on Budapest's murder squad, is on the trail of a dead man. Minutes ago, Kovacs received an anonymous SMS showing a body and an address: 26 Republic Square - the former Communist Party headquarters and once the most feared building in the country. But now, amid the ruins of the demolished building, Kovacs finds no dead body , just six members of the Gendarmerie - an elite police force reporting directly to the prime minister - and an invitation to hand over his phone and cease his investigation. Kovacs has taken his first step on a journey deep into Budapest's dark heart, towards a deadly intersection of the criminal underworld, the corridors of power and the ghosts of history. A journey that will force him to choose between the law and family loyalty.

Anbieter: buecher
Stand: 13.07.2020
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Towards an understanding of the acceptance of S...
49,00 € *
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Towards an understanding of the acceptance of SMS marketing ab 49 EURO This study provides insightful information for managers who are doing wanting to do and/or get to know about SMS marketing

Anbieter: ebook.de
Stand: 13.07.2020
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Indian Consumers' Attitude Towards SMS Advertising
93,90 € *
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Indian Consumers' Attitude Towards SMS Advertising ab 93.9 EURO

Anbieter: ebook.de
Stand: 13.07.2020
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Towards an understanding of the acceptance of S...
49,00 € *
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This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS marketing. Data was collected from a Dutch telecom company,of the 1039 customers approached by email, 150 responses (14,4% response rate) were gathered for analysis. Based on the theoretical framework managers can find a solid background about SMS marketing and its previous studies. Most importantly, marketing managers can find academic proof as to what factors are important in SMS marketing.

Anbieter: Dodax
Stand: 13.07.2020
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Personalized Context-Aware Mobile Notification ...
61,90 € *
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This book presents an overview of the components, approaches and techniques which are used to build a mobile phoneapplication that uses short messaging service (SMS) text messages to improve interaction, information distribution and communication of stakeholders in a university setting. The proposed application is built upon a multiple compatible mobile phone menu-based subscription management application that is also customizable. Since SMS has the potential to fill significantconnectivity and service gaps, this application can provide support for them to become more ubiquitous. Event-based approach towards context-aware personalized notification service is adopted, i.e. user will receive relevant immediate SMS to his/her mobile phone based on his/her subscription for preferred notifications. A trigger enables event management system to send out (semi-) automated personalized notification. Notification services that understand the context within which their users operate, i.e. identity,activity and time are derived based on a set of predetermined rules. This will benefit the stakeholders in terms of getting up-to-date notifications.

Anbieter: Dodax
Stand: 13.07.2020
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