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Indian Consumers' Attitude Towards SMS Advertising
84,90 € *
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The rapid increase in the usage of mobile phones and other mobile devices by Indian consumers has created a new channel for marketing. In India there are over 893 million mobile subscribes and the number is rapidly increasing day by day. This has paved the way for many companies of goods and services in the country to do their sales promotions through the mobile phone platform. SMS marketing is one of the most popular forms of mobile marketing. Mobile Advertising is particularly attractive in India since the personal computers ownership remains low, which creates the need for an alternative interactive medium. The present research investigates consumer s attitude towards mobile advertising and factors affecting consumers attitude towards SMS based advertisements and users actual behaviour. The results of the research revealed that the attitude of the consumers towards SMS advertising are reflected in terms of privacy, irritation (angry), Prior permission, location based, trust on advertisers, operating knowledge and consumer preferences. The research was conducted with a suitable sample sized study about the changing attitude and behaviour of the Mobile users or consumers.

Anbieter: Dodax
Stand: 20.01.2020
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Hogervorst, Freek: Towards an understanding of ...
49,00 € *
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Erscheinungsdatum: 10/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Towards an understanding of the acceptance of SMS marketing, Titelzusatz: This study provides insightful information for managers who are doing, wanting to do and/or get to know about SMS marketing, Autor: Hogervorst, Freek, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 64, Informationen: Paperback, Gewicht: 112 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Tamidela, Ravindra Reddy: Indian Consumers' Att...
93,90 € *
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Erscheinungsdatum: 04.06.2013, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Indian Consumers' Attitude Towards SMS Advertising, Autor: Tamidela, Ravindra Reddy // Nittala, Rajya Lakshmi, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Schlagworte: Marketing und Vertrieb, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 364, Informationen: Paperback, Gewicht: 558 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Personalized Context-Aware Mobile Notification ...
63,70 € *
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This book presents an overview of the components, approaches and techniques which are used to build a mobile phoneapplication that uses short messaging service (SMS) text messages to improve interaction, information distribution and communication of stakeholders in a university setting. The proposed application is built upon a multiple compatible mobile phone menu-based subscription management application that is also customizable. Since SMS has the potential to fill significantconnectivity and service gaps, this application can provide support for them to become more ubiquitous. Event-based approach towards context-aware personalized notification service is adopted, i.e. user will receive relevant immediate SMS to his/her mobile phone based on his/her subscription for preferred notifications. A trigger enables event management system to send out (semi-) automated personalized notification. Notification services that understand the context within which their users operate, i.e. identity,activity and time are derived based on a set of predetermined rules. This will benefit the stakeholders in terms of getting up-to-date notifications.

Anbieter: Dodax AT
Stand: 20.01.2020
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Personalized Context-Aware Mobile Notification ...
61,90 € *
ggf. zzgl. Versand

This book presents an overview of the components, approaches and techniques which are used to build a mobile phoneapplication that uses short messaging service (SMS) text messages to improve interaction, information distribution and communication of stakeholders in a university setting. The proposed application is built upon a multiple compatible mobile phone menu-based subscription management application that is also customizable. Since SMS has the potential to fill significantconnectivity and service gaps, this application can provide support for them to become more ubiquitous. Event-based approach towards context-aware personalized notification service is adopted, i.e. user will receive relevant immediate SMS to his/her mobile phone based on his/her subscription for preferred notifications. A trigger enables event management system to send out (semi-) automated personalized notification. Notification services that understand the context within which their users operate, i.e. identity,activity and time are derived based on a set of predetermined rules. This will benefit the stakeholders in terms of getting up-to-date notifications.

Anbieter: Dodax
Stand: 20.01.2020
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GSM System Security
92,50 € *
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Authentication and encryption are very important factors in GSM system security. This book explains the authentication and encryption scheme used in GSM. It explains the A3, A5 and A8 protocols used in the security mechanism in GSM. It explains the different possible attacks on cellular systems, which include SIM cloning, eavesdropping, location tracking, SMS ping, SMS denial of service, authentication denial of service and SMS spam. It classifies these attacks on the basis of target of the attack, type of attack, motivation and severity. It points out the vulnerabilities that are exploited by attacks on cellular systems. The book also looks into how risk analysis, risk modeling and fuzzy logic can be applied to security in mobile systems. It proposes a fuzzy logic based risk model to secure Short Message Service in GSM based cellular networks. The proposed model uses a hybrid approach towards risk modeling and the model continues to evolve with constant feedback from the user. This approach puts the user in control and allows the model to be refined with time to better match the existing circumstances.

Anbieter: Dodax AT
Stand: 20.01.2020
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GSM System Security
89,90 € *
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Authentication and encryption are very important factors in GSM system security. This book explains the authentication and encryption scheme used in GSM. It explains the A3, A5 and A8 protocols used in the security mechanism in GSM. It explains the different possible attacks on cellular systems, which include SIM cloning, eavesdropping, location tracking, SMS ping, SMS denial of service, authentication denial of service and SMS spam. It classifies these attacks on the basis of target of the attack, type of attack, motivation and severity. It points out the vulnerabilities that are exploited by attacks on cellular systems. The book also looks into how risk analysis, risk modeling and fuzzy logic can be applied to security in mobile systems. It proposes a fuzzy logic based risk model to secure Short Message Service in GSM based cellular networks. The proposed model uses a hybrid approach towards risk modeling and the model continues to evolve with constant feedback from the user. This approach puts the user in control and allows the model to be refined with time to better match the existing circumstances.

Anbieter: Dodax
Stand: 20.01.2020
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SMS and USSD Location-Based Mobile Advertising ...
79,10 € *
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Technological and financial limitations have hampered the effective advertisement of products and services by microenterprises thus limiting their contribution towards national economic growth. Recent advances in mobile technologies makes the use of location based mobile advertising (LBMA) a viable option in addressing this challenge. However, a majority of LBMA are developed for use on smart and feature phones with inbuilt positioning and program execution capabilities thus leaving out a majority of microenterprises who use basic phones. This study therefore examined the use of alternative positioning methods, namely symbolic and network based geo-location, and device independent system access methods, SMS and USSD, for the development of LBMA for use by microenterprises. The delivery of LBMA services to microenterprises using network based geo-location, SMS and USSD was found to be feasible and practical for microenterprises. The LBMA concepts developed in this work will be useful for both researchers and practitioners seeking to study and implement this marketing approach for microenterprises.

Anbieter: Dodax AT
Stand: 20.01.2020
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MOBILE NEW ZEALAND
81,30 € *
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Worldwide use of mobile phones has created a newbasis for interpersonal communication and has become aubiquitous feature of youth culture. This thesis focused on universitystudents use of mobile communication in New Zealand in the context oftheir everyday practices. The study was designed as across-national comparative research project with a focus on NewZealand. The usage behavior, experiences, attitudes, and opinions of young NZers towards mobile phone use was examined and contrasted to young German and American students.This research focused on general mobile phone use, text-messaging(SMS), the acceptance of Third Generation (3G) cell phones,mobile phone use in public places, gender-specific usages, and mobilesocial networks. Methodological and data triangulation wasapplied. Results indicated that the number of providers aswell as tariff structures appear to influence mobile phone adoptionwithin a country. To adjust to the duopoly situation, youngpeople in NZ preferred prepaid cards in connection with a SMSpackage. This was reflected by extraordinarily high use of SMS in NZ.

Anbieter: Dodax AT
Stand: 20.01.2020
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