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Towards an understanding of the acceptance of S...
49,00 € *
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This research focuses on a new increasingly more popular way of advertising, SMS marketing. Insight is given as to what SMS marketing exactly is, along with background information and (dis)advantages (in comparison with other direct marketing tools). A modified version of the Technology Acceptance Model (TAM) was used to test the acceptance of SMS marketing. Data was collected from a Dutch telecom company,of the 1039 customers approached by email, 150 responses (14,4% response rate) were gathered for analysis. Based on the theoretical framework managers can find a solid background about SMS marketing and its previous studies. Most importantly, marketing managers can find academic proof as to what factors are important in SMS marketing.

Anbieter: Dodax
Stand: 20.01.2020
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Huth, Cecil: SMS/Mobile Marketing
49,00 € *
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Erscheinungsdatum: 08/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: SMS/Mobile Marketing, Titelzusatz: Chancen der Erweiterung des Marketing Mix, Autor: Huth, Cecil, Verlag: AV Akademikerverlag, Sprache: Deutsch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 112, Informationen: Paperback, Gewicht: 183 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Blokdyk, Gerardus: SMS marketing A Complete Gui...
101,59 € *
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Erscheinungsdatum: 22.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: SMS marketing A Complete Guide - 2019 Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 306, Informationen: Paperback, Gewicht: 446 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Blokdyk, Gerardus: SMS marketing A Complete Gui...
102,89 € *
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Erscheinungsdatum: 22.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: SMS marketing A Complete Guide - 2019 Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 306, Informationen: Paperback, Gewicht: 446 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Blokdyk, Gerardus: SMS marketing A Complete Gui...
102,89 € *
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Erscheinungsdatum: 22.06.2019, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: SMS marketing A Complete Guide - 2019 Edition, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 306, Informationen: Paperback, Gewicht: 446 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Web Fetcher: A SMS Marketing Solution
36,99 € *
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Erscheinungsdatum: 08.07.2014, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Web Fetcher: A SMS Marketing Solution, Auflage: 1. Auflage von 2014 // 1. Auflage, Autor: Khalid, Maria // Siddiquie, Huma, Verlag: GRIN Publishing, Sprache: Englisch, Rubrik: Anwendungs-Software, Seiten: 84, Gewicht: 132 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Hogervorst, Freek: Towards an understanding of ...
49,00 € *
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Erscheinungsdatum: 10/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Towards an understanding of the acceptance of SMS marketing, Titelzusatz: This study provides insightful information for managers who are doing, wanting to do and/or get to know about SMS marketing, Autor: Hogervorst, Freek, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 64, Informationen: Paperback, Gewicht: 112 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 20.01.2020
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Mobile Marketing Channel
58,84 € *
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21 st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention, (ii) Consumer attitudes toward SMS-based marketing channels, (iii) The scope of SMS to meet consumer service output demands from an online channel, (iv) Consumer selection criteria for mobile phone SMS channel structure, (v) Mobile channel structure as an efficient and effective consumer interaction mode, and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Anbieter: Dodax
Stand: 20.01.2020
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Mobile Marketing Channel
60,49 € *
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior, and information and communication technology (ICT)-related behavioral theory to develop, establish, and launch a guiding theory and practice for this emerging area. Usage of mobile phones and hand-held wireless devices is growing and diffusing so quickly that 21 st century marketing managers find a great potential for this wireless channel to be the most effective media for maintaining a consumer relationship that provides the highest quality service. The emergence of SMS-based direct marketing as a distinct channel or embedded with other channels is characterized by several issues, challenges, barriers, and limitations. This book examines and postulates the following interrelatedissues related to wireless marketing (particularly the SMS-based marketing channel): (i) Consumer behavior for mobile phone SMS - perception, exposure, and attention, (ii) Consumer attitudes toward SMS-based marketing channels, (iii) The scope of SMS to meet consumer service output demands from an online channel, (iv) Consumer selection criteria for mobile phone SMS channel structure, (v) Mobile channel structure as an efficient and effective consumer interaction mode, and (vi) Consumer multichannel behavior. It is important to use the SMS-based mobile channel as a radical tool of interactive marketing and seamless service marketing, as there is the opportunity to maximize, until now, unutilized benefits of this efficient and popular direct marketing channel.

Anbieter: Dodax AT
Stand: 20.01.2020
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