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Hogervorst, Freek: Towards an understanding of ...
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Erscheinungsdatum: 10/2009, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Towards an understanding of the acceptance of SMS marketing, Titelzusatz: This study provides insightful information for managers who are doing, wanting to do and/or get to know about SMS marketing, Autor: Hogervorst, Freek, Verlag: LAP Lambert Acad. Publ., Sprache: Englisch, Rubrik: Wirtschaft // Werbung, Marketing, Seiten: 64, Informationen: Paperback, Gewicht: 112 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 13.07.2020
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Mohd Johari, Siti Sarah: The Acceptance Model o...
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Erscheinungsdatum: 05/2012, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: The Acceptance Model of Mobile Learning, Titelzusatz: Factors Influencing Distance Learner's Intention to Use Mobile Learning via SMS Technology, Autor: Mohd Johari, Siti Sarah // Ismail, Issham, Verlag: LAP Lambert Academic Publishing, Sprache: Englisch, Rubrik: Briefe, Bewerbungen, Wiss. Arbeiten, Rhetorik, Seiten: 140, Informationen: Paperback, Gewicht: 225 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 13.07.2020
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Acceptance of SMS Advertising
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Acceptance of SMS Advertising ab 49 € als Taschenbuch: A Cross-Cultural Study of Young American and Taiwanese Consumers. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 13.07.2020
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Towards an understanding of the acceptance of S...
49,00 € *
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Towards an understanding of the acceptance of SMS marketing ab 49 € als Taschenbuch: This study provides insightful information for managers who are doing wanting to do and/or get to know about SMS marketing. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 13.07.2020
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The Acceptance Model of Mobile Learning
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The Acceptance Model of Mobile Learning ab 59 € als Taschenbuch: Factors Influencing Distance Learner's Intention to Use Mobile Learning via SMS Technology. Aus dem Bereich: Bücher, Ratgeber, Lebenshilfe,

Anbieter: hugendubel
Stand: 13.07.2020
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Acceptance of SMS Advertising
49,00 € *
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Acceptance of SMS Advertising ab 49 EURO A Cross-Cultural Study of Young American and Taiwanese Consumers

Anbieter: ebook.de
Stand: 13.07.2020
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Towards an understanding of the acceptance of S...
49,00 € *
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Towards an understanding of the acceptance of SMS marketing ab 49 EURO This study provides insightful information for managers who are doing wanting to do and/or get to know about SMS marketing

Anbieter: ebook.de
Stand: 13.07.2020
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The Acceptance Model of Mobile Learning
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The Acceptance Model of Mobile Learning ab 59 EURO Factors Influencing Distance Learner's Intention to Use Mobile Learning via SMS Technology

Anbieter: ebook.de
Stand: 13.07.2020
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The Acceptance Model of Mobile Learning
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The primary purpose of this study was to investigate the factors that influence distance learners intention to use mobile learning via SMS technology. The study was conducted in the School of Distance Education, Universiti Sains Malaysia based on a sample of 51 distance learners having the experience of using SMS-learning in their respective distance learning courses. The study employed the Technology Acceptance Model as a research framework, extended with two proposed external variables: the design of SMS-learning content and perceived convenience of SMS-learning. The study was conducted using online survey research methodology employing questionnaires with a 5-point Likert scale technique. The results which were analysed using Partial Least Squares technique revealed that strong relationships existed between design of learning contents and perceived ease of use. The value of R2 further revealed that the two predictor variables: perceived convenience and perceived usefulness explained 77.2% of the variance in distance learners intention to use SMS-learning. This implies that mobile learning is highly endorsed as long as it provides convenience and usefulness to the users.

Anbieter: Dodax
Stand: 13.07.2020
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